Your privacy is extremely important to us. This privacy policy will explain how we collect and use the information that you provide to us.

Collection and use of information
My Gene Profile collects a variety of information regarding your use of our Web site and services, including personally identifiable information. The "personally identifiable information" in this policy refers to the following:

• "Your Genetic Data" means the genotyping results that we generate for you through our services (namely, the set of "A"s, "G"s, "T"s and "C"s at particular locations in your genome) to the extent such results are sufficient in quantity to uniquely identify you.
• "Your Phenotype Information" means the personal information that you voluntarily provide to us, which may include your gender, your birth date, your ethnicity/ancestry, the geographic regions where you or your ancestors have lived, any diseases or other health conditions that run in your family, and personal traits such as height and weight.

We collect and use Your Account Information and other personally identifiable information about you to authenticate your use of our Web site and services, to process your purchase transactions, to provide you with the services you have requested, to communicate with you and to send you relevant information and materials. However, we will not, without your explicit consent, disclose or share personally identifiable information about you with third parties except as required to provide the services you have requested, or as otherwise required by applicable law.

My Gene Profile may freely collect, use and disclose any non-personally identifiable information collected on our Web site, unless otherwise prohibited by this privacy policy or applicable law. This information may include your computer's internet protocol (IP) addresses and cookies which are placed on your computer when you access our Web site (see the cookies section below), as well as the date and time, your computer's operating system and Web browser type, the identity of your internet service provider, and a list of Web pages you have visited. In some cases, this information is collected automatically and stored in log files.

Research
My Gene Profile believes in bringing you the highest quality service available and helping further scientific and medical research. To that end, we may analyze our members' genetic data and associated phenotype information on an aggregated basis and de-linked from any member account information, to:

• Improve the quality and features of our Web site and services
• Provide our members with new and more accurate analysis of genetic data
  
• Discover or validate associations between certain genetic variations and certain health conditions or traits, as well as other insights regarding human health
• Publish our findings and insights without disclosing Your Genetic Data in a quantity sufficient to uniquely identify you, and without otherwise disclosing your identity

As the number of our clients grows, potentially surpassing the size of currently available public data sets that we use to calculate risk estimates, our ability to study the aggregated genetic data and phenotype information we have collected from our clients, and to publish our findings and insights, will help us to further the advancement of scientific and medical research and fulfil our mission to help you live healthier, longer.

We may also give you the opportunity to contribute your genetic information to science. If you elect to contribute your genetic information to science through the My Gene Profile service, you allow us to share Your Genetic Data and Your Phenotype Information (de-linked from Your Account Information) with not-for-profit organizations who perform genetic or medical research, and you allow such not-for-profit organizations to separately or jointly publish study results that include Your Genetic Data and Your Phenotype Information (but not Your Account Information), in peer-reviewed scientific and medical journals and otherwise, and to deposit such data and information into public data repositories or otherwise make them publicly available to the extent required by such journals.

If you elect not to contribute your genetic information to science through the My Gene Profile service, we will not share Your Genetic Data or Your Phenotype Information with such organizations.

Communications from us
We may be sending at least three types of e-mails: e-mails required to provide you with services you have requested; alerts giving you relevant and new information about service updates; and e-mails informing you about promotional services. Alerts and promotional e-mail messages sent will contain a link that will allow you to opt out of future mailings.

Privacy practices of third-party Web sites
This Web site may contain links to other Web sites. My Gene Profile is not responsible for the privacy policies or practices of any third-party Web sites, including Web sites of any sponsors, collaborators or linked Web sites, or for the privacy policies or practices of any other third parties. To the extent that you disclose personally identifiable information to any collaborator Web sites, linked Web sites or other third parties, different rules may apply to their use or disclosure of any personally identifiable information you disclose to them, and we encourage you to review their privacy policies before disclosing personally identifiable information to them.

Legally required disclosure
We may be legally compelled in the future to disclose personally identifiable information about you to satisfy a court order, subpoena, government order, law, regulation or other legal process. We will use reasonable and lawful efforts to limit the scope of any such legally required disclosure, and we will make every attempt to notify you in advance insofar as we are legally permitted to do so.

In the event that My Gene Profile is acquired by or merges into another company, any personally identifiable information or other information owned or possessed by My Gene Profile may be transferred to the successor,

Changes to this Privacy Policy
My Gene Profile reserves the right to modify or amend this privacy policy at any time. Any material changes will be conspicuously posted on this Web site, and we will notify members by e-mail. Changes will be effective 30 days after posting to this Web site.